For this episode, I was honored to speak with Jesse Held. His career as a bartender and consultant has spanned across Minneapolis icons, including Town Talk Diner, Marvel Bar, Eat Street Social, Parlour, and P.S. Steak.
These days, he’s focused on his own brand, Earl Giles, which is a beverage company he started with partner Jeff Erkkila that specializes in handmade syrups and tonics.
In January, it was revealed that an Earl Giles distillery was coming to Northeast Minneapolis, but with the pandemic, that’s been put on hold.
How is the beverage industry reacting to COVID-19? How can we help them and Jesse specifically? We talk about that and more.
//
Earl Giles: Want to directly help Jesse's company? Go ahead and visit https://earlgiles.square.site/ for cocktail pickup or delivery. Here are some additional details:
Order Instructions:
Pickup Instructions:
Delivery Option:
//
Twin Cities Restaurant Coalition: This new, locally focused initiative is allowing local folks to mobilize their resources and help the industry in their own way. It’s being championed by Ann Kim, Gavin Kaysen, Andrew Zimmern, and many more. To be a part of this, visit https://tcrestaurants.com/ and sign up for updates.
//
Save Restaurants Campaign: If you’re looking to be part of the broader effort to save the hospitality industry, you can visit https://www.saverestaurants.com/ — it’s run by the Independent Restaurant Coalition and you can sign up for their newsletter, which will offer tools and strategies on how you can help.
//
Music: "What True Self, Feels Bogus, Let's Watch Jason X" by Jason Zabriskie
Courtesy of YouTube Audio Library